This is the text of Lynton Crosby’s post-election Address to the National Press Club.
Crosby is the Federal Director of the Liberal Party.
In preparation for this address I took the time to read the remarks of my predecessor when he addressed the National Press Club following the 1993 Federal Election where Fightback and the GST were the focus.
In his speech he spoke of the many advertising experts who contacted him to proffer the "one and only" solution to "better sell or explain the GST". Well I’ve got news for my predecessor, they’re still around. And to the literally dozens, if not hundreds, of advertising and marketing experts who rang and wrote with their great idea thanks for your thoughts. To the jingle writers, thanks but it was just too hard to choose. To the budding copywriters who managed to come up with a multitude of phrases all built around the letters GST thanks for those ideas too! [Read more...]