The mining industry has turned to advertising to argue its case against increased mining taxes.
The Minerals Council of Australia has placed the advertisement below on page 9 of today’s edition of the Financial Review. It also appears in The Australian.
The advertisement comes as debate over the lack of revenue from the Gillard government’s mining tax gathers pace. It coincides with an interview yesterday with former Prime Minister Kevin Rudd in which he laid the blame for the tax at the feet of Prime Minister Julia Gillard and Treasurer Wayne Swan.
An advertising campaign by the mining industry in 2010 played a role in the downfall of Kevin Rudd.