The ALP has released a review of the party’s losing 2013 federal election campaign.
The 25-page review was conducted by Brisbane City Councillor Milton Dick and Victorian Labor MP Jane Garrett.
The report confirms that the ALP’s internal research in May 2013 “indicated possible swings against us of 18 per cent in many seats which would have seen us hold just 40 seats, not the 55 we retained”. Following the return of Rudd, the party’s two-party-preferred vote “crept from the mid-40s to the high 40s, breaking even at the start of July, although sustaining this vote proved hard”.
The reports says that the change of leadership from Julia Gillard to Kevin Rudd profoundly impacted the campaign strategy and infrastructure. “We know the single biggest reason voters turned away from Labor was internal Party disunity,” they say. Half of the campaign team in Campaign Headquarters left after Gillard was deposed and some sitting members chose not to run. “The infrastructure of the campaign had to be rebuilt in a matter of weeks.”
The review recommends early selection of candidates in marginal seats and the training and establishment of field operations. It calls for a new candidate selection panel to work with local communities to assist with identifying new candidates. [Read more...]