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Rural Funding – The Victorian ALP ‘Taps’ Election Advertisement

The ‘taps’ advertisement became famous after the 1999 Victorian state election.

It is now seen as having tapped into the electoral mood of disenchantment which brought about the end of the Kennett-led Coalition government.

The swings against the government occurred in the Ballarat, Bendigo and Geelong regions, as well as in Gippsland and the area around Melbourne’s north, such as Seymour.

This advertisement is a reminder of the effectiveness of the campaign Steve Bracks and John Brumby put together in regional areas to highlight the Melbourne-centric focus of the Kennett government.

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Malcolm Farnsworth
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