A popular view of the 1984 Federal Election is that Bob Hawke and the ALP suffered a swing against them because of the “long ten-week campaign”.
In just the past few weeks, as speculation about Malcolm Turnbull’s intentions has grown, the claim has been made repeatedly.
Monash University academic Nick Economou said Hawke “called an election that ran for ten weeks”.
The estimable William Bowe, in Crikey, referred to “the 10-week marathon” in 1984.
Writing in Fairfax Media, Michael Gordon discussed “Bob Hawke’s experience in 1984, when he went into a 10-week campaign with soaring approval ratings and suffered a 2 per cent swing and lost a swag of seats.”